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Story AdoptUSKids Campaign 10-2

Chapter 4   Getting the Word Out

AdoptUSKids Campaign – AdoptUSKids aims to raise public awareness about the need for foster and adoptive families for children in the child welfare system and to help States recruit and retain foster and adoptive families and connect them with children.

Funded through a Children’s Bureau cooperative agreement, AdoptUSKids offers a national photolisting of children waiting for families. In partnership with the Ad Council, AdoptUSKids has launched a multimedia national recruitment campaign to find families for waiting children. To date, more than 16,000 children previously featured on the national website have found permanent families.


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