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Story Early Campaigns 9-1

Chapter 4   Getting the Word Out

A nurse examines one of the Okeechobee migratory labor camp’s first babies, providing both prenatal and postnatal care to mother and child, Belle Glade, FL, circa 1940.
A nurse examines one of the Okeechobee migratory labor camp’s first babies, providing both prenatal and postnatal care to mother and child, Belle Glade, FL, circa 1940.
Photo Credit: Library of Congress, LC-USF34-054200-E
Early Campaigns – “Save 100,000 Babies” was the slogan for the Bureau-sponsored Children’s Year (1918-1919).
This wartime program mobilized 11 million volunteers across the Nation to help reduce infant mortality. The effort also persuaded the majority of State governments to form child welfare programs or agencies. Other goals included the following:
  • Weighing and measuring infants and toddlers
  • Encouraging healthy recreation and play
  • Keeping children in school

The Children’s Year concluded with the development of new minimum standards for the health, education, and work of normal children and for the protection of children in need of special care. Baby Week Campaigns, a collaboration between the Children’s Bureau and the General Federation of Women’s Clubs that started as early as 1916, were an important precursor to the more comprehensive Children’s Year effort.

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